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Soil is as important to our future life as water. So why do we treat soil like dirt?

The brief for this project was wide open, the only thing the entire team acknowledged was the urgent need to get more consumers on board with the importance of nurturing soil, a truly unappreciated natural resource. We wanted to capture the richness of well-loved soil, the practises that respect its importance, and its vital role within the annual cycles of nature. Very definitely a work still in progress!